Along with the increase in popularity of digitalisation in businesses, video sales pitches have become an essential part of the sales funnel. If your business doesn’t already use them, it’s time to add a video to your website.
This blog will act as a guide for sales video creation that you might use to market products or services.
What is a sales video?
A sales video is a short, entertaining, and persuasive video that demonstrates the use of a product or service. It can promote anything from an app to an insurance policy.
Almost 72% of retail customers prefer video over text marketing as it is an easier way to grab and retain information, as per a report.
Sales videos typically feature real-life customers who use the product and talk about their experience with it—and they’re usually pretty effective at convincing people that they need what’s being sold!
Why create a sales video?
Sales videos can help your business in several ways.
They’re an effective way to increase sales. When you have a clear, concise video that explains what you do and why people should buy from you, it’s easier for potential customers to understand how your product can benefit them.
Videos are also more likely than text-only descriptions or written descriptions alone to capture the attention of visitors who don’t know much about what your company does or how it can help them. In fact, studies show that people today prefer video content over any other form of communication on the web!
Where should I start?
The first step to development is choosing a topic. It’s important to ask yourself, “What is my company trying to accomplish?” If you’re trying to gain brand awareness, then a video showcasing your product or service could be helpful. If you’re looking for leads, an explainer video can help.
Once you’ve chosen your topic and format (video), it’s time to decide how you want it delivered. Maybe the product or service itself will speak for itself: in which case, the straight-to-the-point narration might work best for your story.
Once you’ve decided on a delivery style, start writing down ideas for visual elements like graphics or animations that will enhance the script without distracting it (or worse yet—taking away from its message).
Make sure any graphics have been approved by legal before using them in production; otherwise, they could cost far more than originally planned!
Tools that you might need.
Video editing software: You’ll need some video editing program, whether a desktop app or web-based. There are different sales video creation software available, both paid and free.
Video hosting/distribution: After you’re done making the video, you’ll need somewhere to host it so that viewers can see it on their screens (or mobile devices) without downloading anything themselves.
Video analytics package(s): Analytics packages allow businesses who use them to track how many views their videos get over time.
Important tip: Always keep the video concise and to the point
The best sales videos are short and sweet. You don’t want to bore your audience with too much information, so keep your video under 2 minutes.
This blog helped in underlining the basic points that you might want to remember whilst carrying out basic planning for sales video creation. However, the key is to ensure that your (or your organisation’s) message is passed subtly to the target audience through video means.
However, this was just a basic guide, and there are plenty of service providers and expert organisations that can guide you through creating your sales videos.